What we think is important
Because we believe very strongly that a garden - and by extension nature - benefits your mental well-being and getting away from a screen contributes to less stress, we want to encourage and inspire you to get outside. Sitting with your hands in the soil, getting busy with plants and eventually picking flowers or eating vegetables from your own garden: as far as we are concerned, there is no better way to reconnect with nature. There is so much pleasure and satisfaction in sowing and tending plants ourselves that we feel it is important to share our passion with the general public. We cannot improve the world on our own, but together we can make it a more beautiful place. And often that brighter world begins at the back door. Furthermore, knowledge transfer is the essence of our business. We know very well that starting gardening leaves a lot of impressions. There is jargon and conflicting things you read online are often very confusing. Angelo, who has been in the green business for 20 years, makes it his life's work to inspire and inform people to get started in the garden themselves. No nonsense, making gardening truly accessible to all. With us, we go beyond selling products. We want to help, guide and provide you with what you need. Will you join us?


Our mission
Our mission is very clear. With our seeds, garden tools, bulbs and books, we want to contribute to a garden that grows, blooms and fruits. For yourself, but also for those around you. Pollinators need flowers to survive, and we in turn need the pollinators to provide us with food. Life in and around the garden really does improve with diversity. Plant flowers, trees, shrubs and bulbs and notice how animals consider your spot their home.


BIO Label
Because as a green business we want to contribute to a better environment for everything that lives, we think it's important to make the right choices. That's why we received our organic certificate in the summer of 2024.
A large part of our collection is therefore now allowed to carry the organic label and is therefore subjected to strict controls every year. You can recognize the organic products by their label in the webshop, and by the European organic label in the form of a leaf. Our remaining seeds are uncoated and poison-free and are grown in a sustainable manner.

What about our sustainable choices?
Making a business sustainable is often in small, not insignificant, choices you make. For example, our seed bags are made of paper with tomato fiber. A waste product derived from agriculture, which we reuse to pack our seeds. Circular business is something we hold dear. In addition, we package all orders without the use of plastic. We consciously choose to drastically reduce, or eliminate where possible, our plastic use. Only our pots and vases, which are very fragile, are extra packed to prevent damage during shipping. We are purposefully looking for solutions to avoid the use of single-use plastic there as well.